An app landing page is where a potential customer “lands” after they click on one of those links.Īpp landing pages (like all landing pages) are super effective at drivin’ downloads because they’ve got just a single call to action (or “CTA” for short). Imagine you launch a new app, then decide to promote it through paid ads or emails. What are the benefits of landing pages for apps?Ī landing page for a mobile app is a standalone web page created with one and only one mission: to get potential customers to download your application.Here’s what you need to know about mobile app landing pages:

So hop right into the examples below, or keep reading for a handful of best practices to get you started. Along the way, we’ll throw in our two cents about what sets them apart. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. These are some of the best app landing page examples out there, all of ’em built with Unbounce. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox. In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones.

Using Google Ads’App Ads is a strong starting point, but many marketers get extra mileage from traditional PPC campaigns, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. The first step in marketing your iPhone or Android app is finding the right channels to promote it. (And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.)

No matter how appealing it is-no matter how entertaining or even life-changing-most people won’t discover it without a robust marketing campaign. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. Uh, have you looked at your iPhone’s App Store lately? How about Google Play? We’ve seen landfills with better curation.

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